Puppies, baby goats, hedgehogs and pre-diabetes
You might not think puppies, baby goats, hedgehogs and pre-diabetes have anything in common… But you’d be mistaken! This brilliant campaign highlights the risks of pre-diabetes, a condition that indicates a person is on the path to developing Type 2 diabetes.
Here’s the explanation:
More than one in three adults have pre-diabetes and are at a high risk of developing Type 2 diabetes. Of those individuals, 90% don’t even know they have pre-diabetes.
A first-of-its-kind PSA campaign from the Ad Council brings together the American Diabetes Association, American Medical Association and the Centers for Disease Control and Prevention with the ultimate goal of reducing the incidence of Type 2 diabetes. Anyone can find out where they stand with pre-diabetes in just one minute by taking a quick pre-diabetes risk test.
The spots offer viewers a “perfect way to spend a minute” where they can learn where they stand by taking the one-minute pre-diabetes risk test while also doing something everyone loves — watching adorable animal videos.
So here are those videos… They are amazing.